A basic Search Engine Optimization (SEO) and Page Rank (PR) guide
Posted 4th May 2013 at 07:42 PM by GunsDrugsAndBadIdeas
Quote:
Understanding SEO Website Page Rank
Search Engine Optimization (SEO) and Page rank are complex formulas which are calculated to degrees the general public may never understand. But we can try to understand it as best as we can until more information becomes known. Some of the SEO factors and page rank variables will work alone to drive rank higher. Some of these factors and variables may work alone to drive the rank lower. Some may work together for positive changes, while implementing others may turn the formula entirely upside down.
First let us define some basic SEO and Page Rank words and concepts.
According to Standford in regards to Page Rank:
In order to measure the relative importance of web pages, we propose PageRank, a method for computing a ranking for every web page based on the graph of the web. PageRank has applications in search, browsing, and traffic estimation.
(obtained from a Stanford publication found here: http://ilpubs.stanford.edu:8090/422/1/1999-66.pdf)
The Crawlable Web and the size of the world wide web.
The Crawlable web is estimated to be approximately 14.42 billion pages wide, according to the number of indexed pages recorded by worldwidewwebsize.com (4/28/2013).
The size of Google is much bigger however, at nearly 50 billion pages wide, according to the website worldwidewebsize.com (4/28/2013).
Bing is approximately 13-14 billion pages wide (4/28/2013).
Yahoo is approximately 10-12 billion pages wide (4/28/2013).
Backlinks
Ranked websites have backlinks (links forwarding back towards the website from another website). Not all backlinks will be found by any one given method of searching backlinks. It is common for web pages to vary immensely in terms of the number of backlinks on the internet to that page. Some pages, will be drastically higher in terms of the number of backlinks. The sum of the number of backlinks a page has on the world wide web will help determine a page rank on a particular search engine.
Let us take a look at some of the factors which affect page rank.
The following categories are SEO-related and are hosted on the server/website.
Content
Within Content, some sub-variables exist: quality of content, supporting research, accuracy of information, chosen words, the engagement of the article with the user, and the overall and modified publication dates of the article.
HTML Code
Yes, the HTML matters! Headers matter! Sub-titles matter! Authors, publication dates all matter! Within the HTML category, some sub-variables include: Titles and sub-titles, headers, the meta keywords and the meta description.
WEB SITE ARCHITECTURE
When we say architecture we are discussing how the site is constructed and how it is made to interact with web spiders, bots and other crawling agents. We are also talking about how links are created and what the URLs and links represent. In addition, where the URLs point and how fast the pages load matter here.
The following categories are SEO-related. However, these categories are off the website.
LINKS
Yes, we are talking about back links here. A few things matter when it comes to back links: the quality of the back link, what the text (description and post content and anchor text), and the number of backlinks. The more back links the better, as long as they are relevant and high quality. A quality back link is posted on a relevant website which allows FOLLOW and INDEXING for search engines. A quality back link is a relevant post with information and or a URL which will guide readers back to your website from another relevant, high quality website or blog.
SOCIAL/SOCIAL MEDIA
Social networking is a powerful SEO and page rank tool which is not nearly fully understood. The number of backlinks to your website from a social media source is important. The quality of a backlink on a social site is extremely important. The quality of the social site and the quality of the backlink on a social site contribute to a websites reputation. The number of likes a website has is relevant, as well as the number of times it has been shared (or a post about the article has been shared). Comments on posts and shares are helpful as long as they are positive in reputation. Though negative comments may still promote SEO and page views, it is ultimately undesirable and will affect the quality of your traffic.
TRUST
Two big variables are important when it comes to trusting your website: authority and history. The more trustworthy history recorded about your website the better. This is especially true if it is positive history. Providing regularly updated site maps to your root directory helps as well.
PERSONAL
No matter how involved your website is with its SEO and page rank optimization, some factors will always remain somewhat out of control. These are usually personal factors. They include: the hosted country of the website (the physical location of the server hosting your web files), the country of the visitor, the locality (how well the site relates to the users local area), the history of the website and prior visitors, and social aspects of your website as they relate to other locations around the world.
Now what about the violations?
SEO and PR VIOLATIONS
Some violations which may work against your page rank include: thin content (lacking a lot of reading material, depth and readable content), keyword stuffing (placing loads of keywords on a page to try and trick a search engine, spider or bot into ranking your page relevancy higher), cloaking (according to google: a website returning altered pages to search engines or spiders crawling a website, different than which the users will see), paid links (those advertisements scattered all over the web promoting paid backlinks and links to your site for money, usually it is an appealing deal), and spamming (link spam on your site, or your site being spammed on other forums and sites – low quality back links). Another factor is known as hiding, and represents any images, words or pages which are hidden by overlays, graphics, pour designs, unmatching colors, etc..
Warning: A couple other negative factors include how many people have blocked your site from search results. This is a heavy negative factor and is often referred to as blocking.
*Some of these factors are weaker than others. Some of these factors are stronger than others.
Search Engine Optimization (SEO) and Page rank are complex formulas which are calculated to degrees the general public may never understand. But we can try to understand it as best as we can until more information becomes known. Some of the SEO factors and page rank variables will work alone to drive rank higher. Some of these factors and variables may work alone to drive the rank lower. Some may work together for positive changes, while implementing others may turn the formula entirely upside down.
First let us define some basic SEO and Page Rank words and concepts.
According to Standford in regards to Page Rank:
In order to measure the relative importance of web pages, we propose PageRank, a method for computing a ranking for every web page based on the graph of the web. PageRank has applications in search, browsing, and traffic estimation.
(obtained from a Stanford publication found here: http://ilpubs.stanford.edu:8090/422/1/1999-66.pdf)
The Crawlable Web and the size of the world wide web.
The Crawlable web is estimated to be approximately 14.42 billion pages wide, according to the number of indexed pages recorded by worldwidewwebsize.com (4/28/2013).
The size of Google is much bigger however, at nearly 50 billion pages wide, according to the website worldwidewebsize.com (4/28/2013).
Bing is approximately 13-14 billion pages wide (4/28/2013).
Yahoo is approximately 10-12 billion pages wide (4/28/2013).
Backlinks
Ranked websites have backlinks (links forwarding back towards the website from another website). Not all backlinks will be found by any one given method of searching backlinks. It is common for web pages to vary immensely in terms of the number of backlinks on the internet to that page. Some pages, will be drastically higher in terms of the number of backlinks. The sum of the number of backlinks a page has on the world wide web will help determine a page rank on a particular search engine.
Let us take a look at some of the factors which affect page rank.
The following categories are SEO-related and are hosted on the server/website.
Content
Within Content, some sub-variables exist: quality of content, supporting research, accuracy of information, chosen words, the engagement of the article with the user, and the overall and modified publication dates of the article.
HTML Code
Yes, the HTML matters! Headers matter! Sub-titles matter! Authors, publication dates all matter! Within the HTML category, some sub-variables include: Titles and sub-titles, headers, the meta keywords and the meta description.
WEB SITE ARCHITECTURE
When we say architecture we are discussing how the site is constructed and how it is made to interact with web spiders, bots and other crawling agents. We are also talking about how links are created and what the URLs and links represent. In addition, where the URLs point and how fast the pages load matter here.
The following categories are SEO-related. However, these categories are off the website.
LINKS
Yes, we are talking about back links here. A few things matter when it comes to back links: the quality of the back link, what the text (description and post content and anchor text), and the number of backlinks. The more back links the better, as long as they are relevant and high quality. A quality back link is posted on a relevant website which allows FOLLOW and INDEXING for search engines. A quality back link is a relevant post with information and or a URL which will guide readers back to your website from another relevant, high quality website or blog.
SOCIAL/SOCIAL MEDIA
Social networking is a powerful SEO and page rank tool which is not nearly fully understood. The number of backlinks to your website from a social media source is important. The quality of a backlink on a social site is extremely important. The quality of the social site and the quality of the backlink on a social site contribute to a websites reputation. The number of likes a website has is relevant, as well as the number of times it has been shared (or a post about the article has been shared). Comments on posts and shares are helpful as long as they are positive in reputation. Though negative comments may still promote SEO and page views, it is ultimately undesirable and will affect the quality of your traffic.
TRUST
Two big variables are important when it comes to trusting your website: authority and history. The more trustworthy history recorded about your website the better. This is especially true if it is positive history. Providing regularly updated site maps to your root directory helps as well.
PERSONAL
No matter how involved your website is with its SEO and page rank optimization, some factors will always remain somewhat out of control. These are usually personal factors. They include: the hosted country of the website (the physical location of the server hosting your web files), the country of the visitor, the locality (how well the site relates to the users local area), the history of the website and prior visitors, and social aspects of your website as they relate to other locations around the world.
Now what about the violations?
SEO and PR VIOLATIONS
Some violations which may work against your page rank include: thin content (lacking a lot of reading material, depth and readable content), keyword stuffing (placing loads of keywords on a page to try and trick a search engine, spider or bot into ranking your page relevancy higher), cloaking (according to google: a website returning altered pages to search engines or spiders crawling a website, different than which the users will see), paid links (those advertisements scattered all over the web promoting paid backlinks and links to your site for money, usually it is an appealing deal), and spamming (link spam on your site, or your site being spammed on other forums and sites – low quality back links). Another factor is known as hiding, and represents any images, words or pages which are hidden by overlays, graphics, pour designs, unmatching colors, etc..
Warning: A couple other negative factors include how many people have blocked your site from search results. This is a heavy negative factor and is often referred to as blocking.
*Some of these factors are weaker than others. Some of these factors are stronger than others.
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