Creating content is actually pretty easy to do and it is a straightforward process. However, the hard part is being able to get your content read by the right people. In other words, you want to have your content read by as many people within your targeted audience, but you might not know how.

If you want your content to reach many people, then you will want to get help with amplifying your content.

In order to reach your targeted audience effectively, it is a good...

Good content is the most important thing for any website. If you have a large stable of content and you are looking for ways to attract attention to it, then one great option could be to start looking for new ways to promote your content on social media.

Repurposing old content is something that might sound counter-intuitive at first. After all, you are usually told not to re-use content. Google even has something called the “duplicate content penalty” because copying content...

Facebook just released a new feature that allows advertisers to automatically target users whether they are accessing Facebook on desktop or via the mobile platform. This features allows advertisers to use product feed data as well as a larger catalog. This new feature is called Dynamic Product Ad or DPA and could change things for a lot of advertisers.

Some advertisers are already using this new feature and more advertisers are giving it a chance since the Holiday shopping season...

It is something that weighs heavy on your mind.

You have excellent reach on Facebook. You have worked hard to build your audience and on getting them to interact with your content. To see this happening is very satisfying. So what are you worried about?

Your conversions, of course.

Marketers and advertisers are starting to realize that having greater reach and a high engagement rate doesn't always translate into the type of ROI that a business...

In order to provide a shopping experience more like what customers are used to from Amazon for presenting Twitter's featured products, the Social Media Platform has instituted a program of special product pages and collections for customers who wish to do their shopping from their social media site.

There are actually some innovative additions that enhance the shopping experience, for example users will be allowed to tweet about products on the products page. Another addition is...