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SEO vs SEM

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Posted 24th October 2012 at 11:27 PM by jaiganeshv

SEO vs SEM:

SEO or search engine optimization is optimizing your site for search engines, which has on page and off page optimizations. This is to get first page rankings for your site to get organic visitors completely free. It involves very keen search engine knowledge and needs lot of effort.

On the contrary, SEM or search engine marketing is using search engines to market your websites using paid listing, usually in organic or sponsored results listing.

Some of the famous PPC (or pay per click) companies that displays sponsored results in search engines Google adwords, Microsoft MSN ad center, Yahoo ad network. For SEM unlike SEO you dont need to know about search engines working but knowledge, but it needs some extensive testing to make a ROI out of paid results.

an SEO expert could help you in both cases,

seo marketing london has more info on how you should plan your website promotions to make the most ROI...

With the SEO world undergoing major changes is worth to test out paid traffic to see if it suits your business with SEM.
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