Warrior Forum - The #1 Digital Marketing Forum & Marketplace

PPC Pay Per Click Marketing

Increasing AdWords Impressions - Step 2 (of 7)

Posted 30th March 2009 at 05:42 PM by jamesviago

Step Two: Shatter Your Groups

Compare these two AdGroups:

===== Poor relevance AdGroup =====
Footwear
Get your footwear here
at best prices in town
www.getyourfootwearhere.com

Keywords
footwear
shoes
boots
sandals

Landing Page
Get Your Footwear Here!
Blah blah blah footwear blah blah shoes
blah blah sandals blah blah blah blah
boots blah blah footwear blah blah sandals...

jamesviago

Active Warrior

Posted in Internet Marketing, PPC, PPC > How to increase impressions, AdWords PPC for Newbies

Views 1557 Comments 0

Increasing AdWords Impressions - Step 1 (of 7)

Posted 29th March 2009 at 05:34 AM by jamesviago

Step One: Ask Google: Keywords based on primary benefit

Unless you already dominate a market, building a Campaign around your product name – or worse, brand name – is financial suicide.

For most businesses and most brands, the campaign should be benefit-based.

That’s not news – many marketers will tell you that’s always been the case. Unfortunately though, far too many of the Ads I see on Google are product or brand focused.

Now, I know what...

jamesviago

Active Warrior

Posted in Internet Marketing, PPC, PPC > How to increase impressions, AdWords PPC for Newbies

Views 3059 Comments 0

Archive
< June 2026
Su	Mo	Tu	We	Th	Fr	Sa
24	25	26	27	28	29	30
31	1	2	3	4	5	6
7	8	9	10	11	12	13
14	15	16	17	18	19	20
21	22	23	24	25	26	27
28	29	30	1	2	3	4