Free online traffic aka the myth of free traffic, or anything else for that matter.

Point: No traffic is free.

Ok, before you argue for SEO, let's consider the cost of your time and labor and tools. It's the 'ol DIY home improvement concept that makes Home Depot and Lowe's rich.

So it's a matter of picking your battle. DIY or Hire?

Answer: Do both.

And do what you like. This is usually something you're good and fast at....

One way to have a BIG idea, is to have a lot of little ideas.

You can make up in quantity what you might initially lack in quality. Eventually, the brainstorming produces a gem. We just have to shift through the rubble of ideas.

Then take the gem and work it. Test it. If it grows, then feed it. If not, let it go and start again.

But, any idea requires chipping away rough edges and polishing until it looks really brilliant.

Inspiration...

The only magic bullets I know are made of lead. And those are not particularly helpful, unless you're a criminal. Making honest money, however, requires having a real business model. I think it was Jim Rohn who said making money was easy: Just find a need and solve it by bringing value to the marketplace. I like that.

1. Find Need
2. Offer Solution
3. Bring Value

And perhaps I'd add, 4. Great Customer Service.

Pretty simple formula really....