When a post is titled "Make Your Site Sell" it catches my eye:

http://www.warriorforum.com/main-int...ml#post8043223

In this post I learned about Ken Evoy's famous Internet Marketing bible

"The Internet is just a faster version of mail order, that's all. Part of my success is due to the fact that I never looked at the Internet as anything but a big place to put a sales letter. It's still direct response, just a heck of a lot faster."

- Allen Says

This made things a whole lot clearer for me, or at least that's how it feels.

edit:

Here's another from Matt M:

"Once you learn how to write persuasive copy,...