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Thoughts on Google's algorithm change.

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Posted 26th February 2011 at 11:04 AM by Joshua Rigley

First, for those of your who are not yet familiar with what this change is, please read Google's official announcement here: [URL]http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html[/URL]

The way I see it, many autoblogs and article directories will suffer from this change.

From what I've seen, Google is cracking down on sites that don't use unique content, or have content that is poorly written, and is not very useful.

There has been a lot of discussion on this forum about this matter, and many rumors have sprouted as a result. For instance, some people believe that autoblogs are now dead. Many others believe this is the end of the 300 word article. I don't think this is true.

First off, the autoblogs. In a nutshell, an autoblog scraps content from the internet and automatically posts the content on a blog, hence the name.

While it may be true that many autoblogs will be slapped by Google (and rightfully so), others owned by more savvy marketers will not suffer. Why? Well, if these blogs are producing high quality content, even if that content isn't unique, they will still do fairly well in the search engines. If the blog author takes it upon themselves to moderate and manually approve articles posted on their blog (and ensure they are following the laws and ethics of the Internet), they can maintain a blog with high quality content.

An added tip: If you add "editorial notes", which are just short blurbs of text throughout or at the end of an article, you can make the article more unique from the hordes of reproductions on the internet.

Alright, the next myth; the one that states that 300 word articles are dead. It's been a known fact for a long time know that Google tends to favor longer content over shorter content, because longer content usually indicates higher quality. However, shorter articles could do just as well, assuming people were linking to those articles.

My point is that while it is generally a better idea to take the time and effort to write a longer article, you can still write a high quality, link worthy 300 word article and still do well in Google's serps.

In conclusion, I am not worried about Google's algorithm change, and neither should you be. All you have to do is focus on writing high quality content, and you'll be fine. All Google is doing is making it harder for spammers to trick their search engine into thinking that they have rank worthy content. As long as you don't spam and write poor quality content, you have nothing to worry about. :)
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