Here's an interesting story that explores the Harry Potter craze: [url]http://www.usatoday.com/life/books/news/2005-07-10-harry-potter_x.htm[/url]

Personally, I don't think there was any single reason for its success. It was well written, it had a stellar marketing team, and it was just such a good product it went "viral".

What are your thoughts?