Email Marketing Strategy
Posted 22nd December 2012 at 01:04 PM by KenMari
When utilizing email marketing you need to have a plan of what exactly you want to accomplish, and how you accomplish it. This email marketing strategy can determine whether or not you succeed in the field of email marketing, so you need to make sure to plan it out and take great care in ensuring it is as good as it possibly can be.
First and foremost, you need to figure out how exactly you plan to get a list of email addresses. There are a multitude of ways you can go about building up your address list. Probably the fastest and easiest is to simply purchase a list of email addresses from a specialized service. It can cost you a pretty penny, and there is no guarantee the people on the other end of those addresses have any interest in your product. But it is still the fastest and easiest method.
A slower, more time consuming method is to make your own email list using an opt in approach. Essentially, you make a page on your website and plenty of links going to it where people can opt into your email list to get emails from you. While this takes longer and is more involved, it has a much, much higher success rate since you know every single person opting in is interested in your product and may even be willing to purchase it.
After you decide how you want to go about procuring your email addresses, you need to decide how often you send out emails and the content of those emails. When utilizing a email marketing strategy you need to keep in mind that you will consistently be getting new people, so you will need to have different content depending on how long they have been a member of yours.
A good rule of thumb you can follow is that, when someone first joins up, send them an email once every two or so days. Make sure each email is relatively short and has a lot of hooks to lure them in. Give them information in a bullet point fashion and show them you know what you are doing and are willing to help.
After that, drop it down to once or twice a week with maybe longer emails with more in depth information. Also give them the ability to sign up for a newsletter of yours that will give them all the information they could want. Make sure every email is new and fresh, never send the same email twice.
Once you get to that point, it is simply a matter of repeating the routine. An email marketing strategy is not all that terribly involved, it is a series of minor tips rather then any one big thing. Once you get a feel for it and perfect your strategy, it is pretty easy going.
You can further augment your email marketing by utilizing automated software that can automatically send out the emails you have written at the times you specify. Combining these things together makes email marketing effective, and relatively easy.
First and foremost, you need to figure out how exactly you plan to get a list of email addresses. There are a multitude of ways you can go about building up your address list. Probably the fastest and easiest is to simply purchase a list of email addresses from a specialized service. It can cost you a pretty penny, and there is no guarantee the people on the other end of those addresses have any interest in your product. But it is still the fastest and easiest method.
A slower, more time consuming method is to make your own email list using an opt in approach. Essentially, you make a page on your website and plenty of links going to it where people can opt into your email list to get emails from you. While this takes longer and is more involved, it has a much, much higher success rate since you know every single person opting in is interested in your product and may even be willing to purchase it.
After you decide how you want to go about procuring your email addresses, you need to decide how often you send out emails and the content of those emails. When utilizing a email marketing strategy you need to keep in mind that you will consistently be getting new people, so you will need to have different content depending on how long they have been a member of yours.
A good rule of thumb you can follow is that, when someone first joins up, send them an email once every two or so days. Make sure each email is relatively short and has a lot of hooks to lure them in. Give them information in a bullet point fashion and show them you know what you are doing and are willing to help.
After that, drop it down to once or twice a week with maybe longer emails with more in depth information. Also give them the ability to sign up for a newsletter of yours that will give them all the information they could want. Make sure every email is new and fresh, never send the same email twice.
Once you get to that point, it is simply a matter of repeating the routine. An email marketing strategy is not all that terribly involved, it is a series of minor tips rather then any one big thing. Once you get a feel for it and perfect your strategy, it is pretty easy going.
You can further augment your email marketing by utilizing automated software that can automatically send out the emails you have written at the times you specify. Combining these things together makes email marketing effective, and relatively easy.
Total Comments 0
