The easiest type of free marketing is social media marketing. This has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to websites that have the most social approval signals, ranking them higher.
Like Search Engine Optimization, social media marketing can take a while to gain traction because it takes time to build a following of social media contacts, interact with them, bring them to your pages,...

Search engines are powered by the words users enter when they conduct searches. These are called “keywords.”
Google and other search engines use keywords to provide the links to websites they think the user will find most helpful. These results are then ranked according to Google’s search engine algorithm.

By discovering the best keywords for your internet marketing niche and including them in strategic places on your web pages, you can improve your ranking on the Search...

Sales pages take many different forms, but share the same basic structure:
1. Headline
2. Sub Headline
3. Presentation of the problem
4. Introduction of your product as the solution
5. Social Proof
6. Bonuses
7. Offer
8. Guarantee
9. Call to Action
10. P.S.

Creating Killer Headlines

Your headline is the first opportunity gaining your customer’s interest by making an emotional appeal to whatever...

Facebook is one of the easiest social media sites to get started on and lets you reach the widest possible audience by attracting vast numbers of Facebook “Friends.”
You probably already have a personal Facebook page, but you will want to start a separate one for your business. This is going to be your business’ Facebook Fan Page.

Whenever anybody on Facebook “Likes” your business’ fan page, they automatically become your Friend. Then, whenever you post a status...

Right now, people have more unrestricted access to information, entertainment, and other content than in any other time in history. While that is great for people looking to be informed, educated, or entertained, it can present a challenge for online marketers seeking to capture the biggest possible audience.
That’s because there’s simply more competition for your target audience than ever before. So if the content you are using to attract visitors to your pages isn’t interesting, cutting-edge,...