Search Engine Optimization, or SEO for short, is a phrase that describes how you make websites more appealing to Google and other search engines. The more useful Google thinks your page will be to its users, the higher it will rank your page on the Search Engine Results Page (SERP) for your niche’s keywords.
If your website is ranked on the first page–or better yet, in the number one spot–more users will click on your website than on any of the other pages. This can mean the difference...

In marketing, the importance of learning the “language” of your customers means more than you might think. It is a vast encompassing series of intersections that could make your head spin. Thankfully, you’re in good hands with us.
Let’s make this navigation a bit easier, with our list of signals and road flares to better guide you down that road to success.

Training and Hiring Effective Marketers

There’s more to marketing than a piece of paper completed at...

Email marketing can be a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and malware, most people are cautious about opening an email that comes from a source they don’t recognize, that is strangely written, or appears to have come from a non-English speaker.
You can reassure your prospective customers that the emails you send are safe and reliable by following a few simple email marketing etiquette rules:

1. Don’t...

Many Internet marketers make the mistake of thinking that once their website is up and running, their biggest job is finished. Actually, it’s just beginning. To understand why, answer this question: How do you usually access the Internet?
If you are like most people these days, you answered, “Through my smart phone” or “From my tablet.” Because of near universal WiFi and the affordability of mobile access devices, most web users today are accessing their favorite sites and pages...

Headlines are the single most important part of any marketing document, be it an email, a sales letter, squeeze page or paid advertisement. That’s because the headline is your first and only opportunity to capture the attention of the prospective customer.
If you headline fails to make an instant, immediate impression upon your reader, they will stop reading further and probably are lost to you forever.

The best headlines – those that grasp your page visitor by the lapels,...