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How To Add Internet Marketing To Your Marketing Mix

Posted 2nd June 2013 at 09:55 AM by l23bc
Updated 2nd June 2013 at 09:58 AM by l23bc (Internet Marketing, PPC,Traffic,Banners,Marketing)

The importance of internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.
Internet Marketing Defined.
Internet marketing is the use of the Internet to advertise and sell products and services. Within the definition of Internet Marketing you will find mention of pay per click advertising, banner ads, e-mail marketing, search engine marketing (including...
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andrew hams @ka l23bc
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avertisments for game consoles on google-the next big move

Posted 17th September 2009 at 06:55 PM by l23bc

Since AdWords was launched in 2001, Google has expanded to image ads, video ads, and print ads, and has frequently been rumored to be entering radio and television. While many think that television ads (ala Spot Runner) could be Google’s next major move, they may be neglecting a potentially larger opportunity: in-game video game advertising.

Earlier this year Massive Incorporated, a video game advertising network, announced a landmark deal with Major League Baseball and 2K Sports...
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andrew hams @ka l23bc
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Getting Googly - A Quick Introduction To Google Adwords

Posted 17th September 2009 at 06:52 PM by l23bc

You have most likely seen Google AdWords, even if you don’t realize it. It’s that list of sponsored links that runs down the right side of your computer screen when you Google a word. You’ll often see links at the top in a little blue box as well—we’ve all seen ‘em.

So what is Google AdWords?

Google Adwords is simply an online advertising solution that companies who have a web presence can use to drive more traffic to their site.

At-a-glance:...
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andrew hams @ka l23bc
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Google’s Query Refinements

Posted 17th September 2009 at 06:49 PM by l23bc

Search engines aim to provide the most relevant results in response to queries but limitations can be seen on what is actually returned based on the queries used. Search queries can either be too specific or too general for search engines to recognize good results. Google has filed patent applications regarding alternative query terms or query refinements to offer a solution.

The Google Solution

Search queries that are not too effective in providing good results include...
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andrew hams @ka l23bc
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how to get good page rank in google

Posted 17th September 2009 at 06:45 PM by l23bc

Google's PageRank™ (PR) system continues to ever-more dominate the internet! It seems that Google's skyrocketing influence on all-thing-internet matches the upward trajectory of its common stock shares.

So, how does a website end up with a high (or, conversely, low) Page Ranking from Google. Even more importantly for high-end website owners is how to meld together all of those expensive "Flash" movies with the system Google uses to determine PR.

First, though,...
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andrew hams @ka l23bc
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