The importance of internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.
Internet Marketing Defined.
Internet marketing is the use of the Internet to advertise and sell products and services. Within the definition of Internet Marketing you will find mention of pay per click advertising, banner ads, e-mail marketing, search engine marketing (including...

Since AdWords was launched in 2001, Google has expanded to image ads, video ads, and print ads, and has frequently been rumored to be entering radio and television. While many think that television ads (ala Spot Runner) could be Google’s next major move, they may be neglecting a potentially larger opportunity: in-game video game advertising.

Earlier this year Massive Incorporated, a video game advertising network, announced a landmark deal with Major League Baseball and 2K Sports...

You have most likely seen Google AdWords, even if you don’t realize it. It’s that list of sponsored links that runs down the right side of your computer screen when you Google a word. You’ll often see links at the top in a little blue box as well—we’ve all seen ‘em.

So what is Google AdWords?

Google Adwords is simply an online advertising solution that companies who have a web presence can use to drive more traffic to their site.

At-a-glance:...

Search engines aim to provide the most relevant results in response to queries but limitations can be seen on what is actually returned based on the queries used. Search queries can either be too specific or too general for search engines to recognize good results. Google has filed patent applications regarding alternative query terms or query refinements to offer a solution.

The Google Solution

Search queries that are not too effective in providing good results include...

Google's PageRank™ (PR) system continues to ever-more dominate the internet! It seems that Google's skyrocketing influence on all-thing-internet matches the upward trajectory of its common stock shares.

So, how does a website end up with a high (or, conversely, low) Page Ranking from Google. Even more importantly for high-end website owners is how to meld together all of those expensive "Flash" movies with the system Google uses to determine PR.

First, though,...