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Need an Internet Marketing Plan and Don't Know Where to Start?

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Posted 30th April 2011 at 08:06 PM by Loopster

Building and Promoting your business on the Internet can be a tough job for a business owner. Knowing what to consider or where to start is often the main issues. Even if you have a good marketing budget, how to use it carefully? The following Internet marketing plan can help clear things up.
At a high level, here are the points to consider:
Stage I: Build your Internet Assets
  • There will be plenty of things on your current website that need building up and enhancing
  • If you do not have any Social Media site, it is time to create them
  • You need at least one Blog
  • Assemble and upload Videos
Stage II: Promotion Activities
  • Paid Advertising
  • Social Media marketing
  • Search Engine Optimization for your website
  • An Email marketing campaign
  • Affiliate Marketing, joint ventures activities
Here are some more details:
First, you need to look at what assets you want to build on the internet.
When most people think about this the first thing they come up with is a website which is fine, but you are going to need other things like, LinkdIn, Facebook, and even Twitter in order to get your message out there. Also, you may have several videos you should include in your plan.
After all of your new promotion methods are in place, you need to get visitors to them. The big question is how does one promote these? Basically, there are five great ways to do this.
Internet Marketing Tactic #1: Paid For Advertising
  • Pay Per Click Advertising. Promoting your website with Google, Yahoo, Bing pay per click advertising at the search engine or on content sites that carry advertising for those search engines.
  • Facebook also has a variety of pay per click advertising campaigns to choose from.
  • Various Directories will have PPC campaigns too
  • Free press releases and paid press releases
  • And more...
Internet Marketing Tactic #2: Social Media Marketing
In business we talk a lot about "relationship building." Social Media marketing is exactly what this is all about. Your potential customers can easily be influenced and that customer base can easily be grown with Social Media marketing. The top 4 social media sites are:
  • LinkedIn
  • Facebook Business Pages
  • YouTube
  • Twitter
Internet Marketing Tactic #3: Search Engine Optimization
This is a large activity that will help your business website rank higher in the search engines while bringing you traffic. For example:
  • Article Submission
  • Blog posting and commenting
  • Social Bookmark Submitting
  • Pr Releases
  • Marketing With Video
  • Podcasts
  • And many more...
Internet Marketing Tactic #4: Marketing With Email
A great place to start is with your current customers and prospects. Do you have a list of your customer’s emails? If yes, then creating an email list and sending valuable messages to that list is a great way to stay in touch and build revenues.
Internet Marketing Tactic #5: Affiliate Internet Marketing and JVs or Joint Ventures
Have you considered a partnership with another business or person? Your products and services can easily be promoted by a virtual sales force very easily.
That's an outline for creating an internet marketing plan.
Can we show you more? Visit our Houston Web Design website to learn more about internet assets and our Houston Website Marketing Strategies for promoting your business on the Internet.
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