A sales letter is each and every communication you have with your potential clients explaining what you offer and why do they need it. The thing is, even if you offer a great product or service it’s really your sales letter that is explaining exactly how you add value to their lives. And guess what, if you fail to communicate that in the sales letter (brochure, landing page of a web site, about section in a blog) the business will most likely not come to you in the numbers that you want. The opposite...

1. Set the expectation
The best way to start a trial session (get to know each other, first encounter meeting) is to let the other person know what is going to happen and what is expected from each one. Potential clients love to be informed what’s first, what’s next, how they will know the time is over, etc. Your responsibility in setting the expectation is also to communicate very clearly what your intentions are with regards to this meeting.

2. Make a connection
This...

Have you ever felt that you want to succeed but whatever you do there seems to be all kinds of things that are stopping you? While it is true that life happens, it’s how we respond to it that makes a difference. What usually happens is that we get accustomed to how we perceive the reality and unnoticed we react to it, again in a habitual way. Here are the 5 most common automatic reactions I see around me and how they influence your life.

1. Poverty mindset
If you consistently...

Just like everything you get good at, after a while you forget what it was in the beginning. Same happened with me. I absolutely forgot how great of a hobby I had a few years ago. My hobby was to stretch myself, i.e. go out of my comfort zone in every possible way. And let me tell you, it’ s a lot of fun overcoming your own fears. Here are a few quick and easy ways to get in the game:

1. Call someone you don’t want to
We all have those crossed out names from our list of contacts,...

The quickest way to of being the best owner of your business is to be the best owner of your own life. How do you do that? By effectively claiming what’s yours. How?

1. Be clear on what you want
If you don’t know what exactly you want and you fail to communicate it to others in a way that even a first grader gets it, how will others know? Same thing with the things , situations, people you can’t wan to spend your time and energy on. Supposing that the others can read your...