SEO and YOU
Posted 6th November 2008 at 11:08 PM by Lynette Crase
When you are designing your website you should always keep in mind Search Engine Optimization or SEO as it is called.
Nothing will ensure you of sales more than having visitors arrive at your site and finding exactly what they are looking for. In other words, if I’m looking for piano keys and arrive at a site selling house keys there might be a slight chance that I need house keys also and make a purchase but the chances are greater that I’ll just leave your site in my continuing quest to find piano keys.
Obviously if you are selling piano keys your site should be optimized to draw visitors looking for piano keys.
OK, you have me at your site now. Your SEO efforts have worked. Now what. As I navigate your site I must have a pleasant experience. That is why you have to take me, that is, your audience, into consideration.
Who am I? What do I like? Why do I need piano keys, candles, sheet music or whatever I am looking for? How on earth could you possibly know the answers to these questions? Simple, you designed your site for ME and all of your SEO efforts have been put into place to attract ME and the hundreds, thousands, or even millions of people like ME.
Let’s over-simplify this. For just a moment think of eBay as the Internet. In our example here, eBay is the entire Internet. The search feature on eBay is Google. (Remember this is just an illustration.)
Now, what would you do to attract visitors to your website? (Your auction page on eBay.)
If you were selling an antique Roy Rogers Mug what “key words” would you use in your subject line? You might simply put the word “Mug,” in your subject line. This would probably get all of the eBay customers who were looking for mugs. The chances are that, just maybe, one of your visitors would see that you had a Roy Rogers Mug and bid on it.
Another thing you could do is simply put the words Roy Rogers in your subject line. In that case you would attract many Roy Rogers memorabilia collectors and again when they saw your Roy Rogers Mug one or two might be looking for that particular mug and bid on it.
You see where we are going with this don’t you. You would want to put the term “Roy Rogers Mug” and even work in some other pertinent terms such as, “old,” “plastic,” and “child’s.” Your subject line would be something like, “Child’s Old, Plastic, Roy Rogers Mug, Good Condition. This would get specific visitors to your page. You would attract people looking for Roy Rogers memorabilia, people who were looking for that old mug and people who were looking of antique mugs and others who you know a lot about. You know what your visitors want because you drew those kinds of people to your auction.
Now what will they do when they get to your auction? They will stay and look at your pictures of the old mug. They will check the price and they will make a buying/bidding decision based on what they see on your page and how your auction page meets their buying needs.
The oversimplified example of eBay can be translated directly to your Website and your SEO.
Know exactly what you are selling. Design your Website to fill the needs and wants of the people you are drawing to your site and use key words and phrases that those people will be searching for.
There is a lot to learn regarding Website design and SEO. This short article has put you on the right tract to attracting visitors to your site and fulfilling their needs once you get them to your site.
Get More Of These Tips From the Internet Profit System Free Membership
Nothing will ensure you of sales more than having visitors arrive at your site and finding exactly what they are looking for. In other words, if I’m looking for piano keys and arrive at a site selling house keys there might be a slight chance that I need house keys also and make a purchase but the chances are greater that I’ll just leave your site in my continuing quest to find piano keys.
Obviously if you are selling piano keys your site should be optimized to draw visitors looking for piano keys.
OK, you have me at your site now. Your SEO efforts have worked. Now what. As I navigate your site I must have a pleasant experience. That is why you have to take me, that is, your audience, into consideration.
Who am I? What do I like? Why do I need piano keys, candles, sheet music or whatever I am looking for? How on earth could you possibly know the answers to these questions? Simple, you designed your site for ME and all of your SEO efforts have been put into place to attract ME and the hundreds, thousands, or even millions of people like ME.
Let’s over-simplify this. For just a moment think of eBay as the Internet. In our example here, eBay is the entire Internet. The search feature on eBay is Google. (Remember this is just an illustration.)
Now, what would you do to attract visitors to your website? (Your auction page on eBay.)
If you were selling an antique Roy Rogers Mug what “key words” would you use in your subject line? You might simply put the word “Mug,” in your subject line. This would probably get all of the eBay customers who were looking for mugs. The chances are that, just maybe, one of your visitors would see that you had a Roy Rogers Mug and bid on it.
Another thing you could do is simply put the words Roy Rogers in your subject line. In that case you would attract many Roy Rogers memorabilia collectors and again when they saw your Roy Rogers Mug one or two might be looking for that particular mug and bid on it.
You see where we are going with this don’t you. You would want to put the term “Roy Rogers Mug” and even work in some other pertinent terms such as, “old,” “plastic,” and “child’s.” Your subject line would be something like, “Child’s Old, Plastic, Roy Rogers Mug, Good Condition. This would get specific visitors to your page. You would attract people looking for Roy Rogers memorabilia, people who were looking for that old mug and people who were looking of antique mugs and others who you know a lot about. You know what your visitors want because you drew those kinds of people to your auction.
Now what will they do when they get to your auction? They will stay and look at your pictures of the old mug. They will check the price and they will make a buying/bidding decision based on what they see on your page and how your auction page meets their buying needs.
The oversimplified example of eBay can be translated directly to your Website and your SEO.
Know exactly what you are selling. Design your Website to fill the needs and wants of the people you are drawing to your site and use key words and phrases that those people will be searching for.
There is a lot to learn regarding Website design and SEO. This short article has put you on the right tract to attracting visitors to your site and fulfilling their needs once you get them to your site.
Get More Of These Tips From the Internet Profit System Free Membership
