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Email Etiquette: What You Should Know

Posted 7th April 2017 at 04:00 PM by Madrivo

An email inbox can be like a New York City street: daunting, frenzied and filled with people too busy doing what theyre doing to be concerned with whats going on around them or whom they just bumped into. In other words, B2B emails are often, albeit unintentionally, rude. The noble pursuit of good B2B email manners is about more than contributing to a warm business relationship. Good email etiquette makes practical sense, too. It distinguishes an emails sender as credible and easy to do business...
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The Constant Conflict: Conversion Rate Vs Payout

Posted 6th April 2017 at 01:23 PM by Madrivo

The question that is, has been, and probably will be on the minds of affiliates for years to come is how high is the payout? The higher the payout, the higher the profits seems logical enough. So, whats all the fuss about? Well, lets discuss the importance of conversion rates when choosing which offers to run and compare it to the importance of payout.


We can start with some definitions.

The conversion rate is the percentage of users who take a desired action....
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Madrivo is a Two-Time MarCom Gold Award Winner in Lead Generation

Posted 6th April 2017 at 12:58 PM by Madrivo

Madrivo won a MarCom Gold Award for the second consecutive year in recognition of our excellence in lead generation. This award ranks us among household brand names including AIG, Deloitte, Honda, IBM, MetLife, Nissan, and many more.


MarCom, an International Competition for Marketing and Communication Professionals, is perhaps the largest competition of its kind with 6,000 entries from 34 countries across hundreds of categories. [URL="https://enter.marcomawards.com/entry/madrivo-email-campaign-generates-over-180000-qualified-life-insurance-leads-for-fidelity/?utm_source=marcomawards&utm_medium=blog&utm_campaign=madrivoemailcampaign"]Our...
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