Excerpt from a chat between 2 copywriters discussing an upcoming product launch:

“I think it’s a stupid product, personally, but people will buy it like crazy because it’s so freaking shiny.”

“People kid themselves when they think they’ve graduated from buying $7 shiny objects. They simply upgrade to $27 and above “software” products that merely clutter the hard drive.”

Funny place, the online marketing...

Did you know that one of the most popular types of “free traffic” can cost you WAY MORE than ANY type of paid traffic?

I’ve spoken before about the difference between free and paid traffic. Usually, you pay for free traffic with your time.
Blog and forum posting, content creation, social media posting and the list goes on.

Obviously, you paid...

I’m not a huge fan of the term “call to action”. Sounds a bit too much like a pep rally to me, and we all know how 90% of the audience secretly snickers at cheerleaders at a pep rally.
However, the call to action or CTA for short is an integral part of both email messages and sales letters. Recently my friend Shane shared a great post of 50 high converting CTAs you can deploy at will to increase your click rates.

I’d...

Most of us can agree that creating and launching products is about the fastest, most consistent way for anyone to start creating ongoing online success.
Yet most courses on the subject cover the obvious, such as:

=> Coming up with winning product ideas
=> How to create a great product in the least amount of time
=> The ‘basics’ of driving traffic with affiliates

Want to know the REAL...

Really there are 2 types of folks in the world: team players and soloists. Nothing wrong with being in either camp, if you ask me.

It’s when someone is an extremist in either category that things can get a bit fiddly.

Take the lone wolf. If all this person EVER wants to do is work in complete isolation with no outside influence or support, they can lose out on some of the synergy that an effective team can bring....