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Twitter as a marketing tool

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Posted 21st August 2009 at 10:02 AM by megabuck4u

For every business owner, it takes creativity and persistence to find what works for your business. I have found twitter as a marketing tool for my blog and I am learning new things everyday. What’s twitter? I will say it’s a social networking website that you can use to share maximum 140 characters messages (known as tweet) as often as you wish with people that want to be in touch with you. You also see the messages of the people that you desire to follow on the twitter site. It’s estimated that about five millions people are presently using twitter and the numbers of users are increasing daily. That makes it a powerful marketing tool to promote your business. So I hope you find the following information on twitter useful:

Twitter Search: The twitter search tool can be use to search for useful real-time (current) information on any topic that may interest you. You can also ask questions and get instant reply from the person that post (tweet), since there is option to receive post (tweets) in your mobile phone. Another thing I found interesting about the search tool is that you keep getting notification and updates about new information results since you started searching.

Building business relationship: Twitter can be use as a marketing tool to build relationship with people in your target market no matter what you’re selling. For you to succeed in your marketing effort you must provide valuable information to those on your list. When you post (tweet) valuable information consistently will enhance your credibility and may turn your visitors to customers in the long run. If all you do is just promoting your business, many of your followers will remove themselves from your list. It’s also a platform to know what your customers and people in your target market are saying. You get to know how they feel about your business, competitors and their challenges. The information will help you to improve your product, service and tailor it to their need.

Platform to learn from Experts: There is a common adage that says, the best way to succeed in any business is to learn from successful people in that field. One powerful factor about twitter is that it allows you to decide whom to follow. So by following the expert in your industry will provide you with the leverage to succeed faster and reduce your learning curves. You just copy their strategies and apply it in your business. The twitter platform allows you to interact with them, question them and seek their advice, which may not have been possible. I am not only using twitter as a marketing tool but following expert in the internet marketing niche it’s paying off.

Building more followership: I have also notice that as you follow more people, the more people will start following you. Devote sometime everyday to search for people in your target market and follow them. Many of them will reciprocate by following you. It’s one of the strategies I have been using to build my followership. If this article shares some information with you, then follow me here on twitter, Olabode Oruku (megabuck4u) on Twitter.

Direct Messages: The direct messages tool can be use to send private message to your followers. The message will go into their mail box.

Finally, let me round up with the essence of twitter. For every business owner, it takes creativity and persistence to find what works for your business. I have found twitter as a marketing tool for my blog and I am learning new things everyday. What’s twitter? I will say it’s a social networking website that you can use to share maximum 140 characters messages (known as tweet) as often as you wish with people that want to be in touch with you. You also see the messages of the people that you desire to follow on the twitter site. It’s estimated that about five millions people are presently using twitter and the numbers of users are increasing daily. That makes it a powerful marketing tool to promote your business.
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