5 Ways to Make Your Email Subject Line Stand Out
Posted 2nd November 2014 at 01:56 PM by Michael Harris
Updated 2nd November 2014 at 01:58 PM by Michael Harris (Change Category)
Updated 2nd November 2014 at 01:58 PM by Michael Harris (Change Category)
To make your subject line stand out and get your email opened, make it clear that your email is useful to the reader, that it's specific to what they want or need to know, and that it is somehow unique.
But you probably already know those things. Here are a few more tips you may not have considered:
1. Identify yourself. Immediately. Do not send an email from some generic name in the hope of confusing them into opening it – they'll just resent you for it.
Use your own personal name.
2. Always send your emails from the SAME name. You're building brand loyalty, even when that brand is you.
So if you keep changing your “from” line, even if it changes from “Bob Smith” to “Robert Smith” to “Bob,” you're confusing your recipients.
3. Don't pretend your email is what it's not.More and more we see emails that say, “Your order is complete” or “Here is your download link” something similar, when it's got nothing to do with anything the receiver ordered.
This is spammy at best and downright deceptive at worst.
4. Create urgency SOMETIMES. Urgency works best in moderation. If every email you send screams, “Time is running out!” “The price is going up!” “There are only 3 copies left!”
Then you're going to become like the boy who cried wolf, and you know what happened to him – he cried wolf so many times, that when a real wolf actually showed up, nobody came to his rescue because nobody believed him. And so the wolf ate him up.
5. Be brief. Sure, there are times when you have to send a longer email, but also send short ones.
Remember, more and more of your subscribers are reading your emails on mobile devices.
Till next til time, all the best,
Michael
P.S If you're looking for cash in a hurry check out my new WSO ==>> "Micro Cash Blueprint"
But you probably already know those things. Here are a few more tips you may not have considered:
1. Identify yourself. Immediately. Do not send an email from some generic name in the hope of confusing them into opening it – they'll just resent you for it.
Use your own personal name.
2. Always send your emails from the SAME name. You're building brand loyalty, even when that brand is you.
So if you keep changing your “from” line, even if it changes from “Bob Smith” to “Robert Smith” to “Bob,” you're confusing your recipients.
3. Don't pretend your email is what it's not.More and more we see emails that say, “Your order is complete” or “Here is your download link” something similar, when it's got nothing to do with anything the receiver ordered.
This is spammy at best and downright deceptive at worst.
4. Create urgency SOMETIMES. Urgency works best in moderation. If every email you send screams, “Time is running out!” “The price is going up!” “There are only 3 copies left!”
Then you're going to become like the boy who cried wolf, and you know what happened to him – he cried wolf so many times, that when a real wolf actually showed up, nobody came to his rescue because nobody believed him. And so the wolf ate him up.
5. Be brief. Sure, there are times when you have to send a longer email, but also send short ones.
Remember, more and more of your subscribers are reading your emails on mobile devices.
Till next til time, all the best,
Michael
P.S If you're looking for cash in a hurry check out my new WSO ==>> "Micro Cash Blueprint"
