Okay I have heard both sides of the story when it comes to good old fashioned web marketing vs. the quick and painless open the wallet and let your money do the work paid traffic. From my experience, you need a little of both when you first start up a new website. Then, after you have had a couple of months to figure out what works and what doesn't, then you start to pour your time and efforts into where your site metrics have been showing you make the most amount of ROI.
Just remember,...