The inverted pyramid style of writing works great for the web. You get to the point of your article right away. The questions who, what, when, where, and why are answered in the first paragraph. This is good because it pulls readers into your article and keeps them there.

Newspapers have used the inverted pyramid for years. Why? Because they have to get the facts in before readers turn to the comics. People who write for online markets deal with a similar situation. Except they have...