Invariably, when someone asks me about the biggest secret to success in the info product business I reply with the same answer. It’s a simple thing but it’s at the core of how I create my own products.

The first thing is to realize that without an online sales page for your product that converts well you really have nothing.

What I always recommend is that one puts together a draft of their sales page BEFORE they actually create their product. No, it doesn’t have...

If it takes more than just a very few seconds for your product sales page to load, visitors will click away in droves. There is no magic number but if your page is taking more than three seconds to load you need to work some magic on it.

One problem is when someone creates a new sales page they will visit it frequently while creating and tweaking up the copy. Their web browser will cache the page content. The browser does this because the content, especially the images, will load...

We all use images in our work!

Whether you are writing an ebook or creating an online sales page you will want to use images in your work. They kind of break up your content and can make the reading experience more enjoyable for your readers.

But keep in mind that images can be huge files. A little .png or .png file might be only 100k or less. But a larger, high-def image could easily be in the megabyte range. Images like that can make your web page load painfully...

There is no doubt that creating a relatively simple ebook or video series can make you some good money if it’s done right. And I know you’d probably love to do that.

But someday perhaps you’d like to step it up a level. Not just a little step but a huge step. Don’t get me wrong, there are some massive goings on by product developers selling standard type info products. But the real money comes in from doing high-end consulting for clients.

In almost every...

Creating an ebook that could be described as being “sticky” probably wasn’t on your mind, but let’s think about it.

In order for an idea, a trend, or a product to catch on and spread requires that when people are exposed to it, it kedges keenly in their mind. You want it to stick! When you begin marketing your product--you want your concept to stick to your customers--and you want them to apply the sticky function to their peers so that it sticks to them as well.
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