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Tips on Choosing an SEO Company

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Posted 16th March 2012 at 10:47 AM by mmresources
Tags seo

If you have decided to hire a Search Engine Optimization company to give a boost to traffic on your website, here are some things you should keep in mind. This guide to choosing an SEO company lists the items which should be on your check-list whether you are choosing a national or a local Bay Area SEO firm.

First, spend time on finding out whether the company is authentic. You can judge this from their website, and also from websites that refer to them. Read up on reviews and experiences of others on forums and websites. You could also ask your friends to recommend a company that they know is good.

Feel free to ask the company about former clients. This is not secret information, and contacting those who have benefited from the work of the SEO will help you in making a decision. After all, if they have many happy customers, why should they shy away from telling you about them?

Run an internet search for the company! If they are as good as they claim to be, they should have been able to affect their own rankings!

On what the fee is likely to be, the simple rule is that the more competitive the market, the more you will be charged. Say, for example, if you want to enter the jewellery market, you should be prepared to pay quite a bit of money. The fee is not an indicator of how good the services will be, but it is obvious that if you spend too little, the SEO experts can get away with shoddy work, and if you spend freely and get the best company around to help you, the results should be great.

You also need to look out for those companies that engage in black hat SEO practices. Never be tempted to use their methods. Also avoid those who talk of securing you a ranking even before they have looked at the website.

Stay away from companies who guarantee top ranking. It is impossible for anyone to live up to that assurance.

Always have an alternate system for advertising in place. Search engine algorithms change almost daily, and it is difficult to keep up with them, unless you are willing to shell out thousands and thousands of dollars. Such a change in algorithms could result in loss of traffic, so it would be unwise to depend solely on SEO to attract visitors to your website.
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