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Banners, THE RETURN!

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Posted 1st April 2011 at 04:12 PM by Orderof47

Banners are not dead, they’re doing fine and they’re going to be around for a while.

They’re making a strong stance due to their new home – Google Display/Content Network to be precise. If you are advertising on the Content Network and not using banner ads then you’re missing out on a really big and tasty piece of the advertising pie.

The competition on AdWords is strong but there are still some places where the competition is not so fierce. One of those places is the world of image ads and banners, the competition for image ads in 2009 was similar to the total competition in all of AdWords in 2001 and nows the time to strike at that pie

The big reason why banners are worth a try. Simple – they work. From my experience there’s never been one case where I couldn’t outperform a text ad by a banner ad (when it comes to the Content Network). Better CTRs (click through rates), similar conversions.

All of this means just one thing, banners are a must as a part of your advertising campaign. Contact us to get your banner designed and on the way to making you more money! http://www.orderof47.com/banners-the-return/
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