As seen on "Clickbank"?
Posted 21st November 2009 at 03:15 AM by psresearch
Some of the funniest "As Seen As" claims have been appearing in sales copy recently. I can't decide if the funniest one yet is "As Seen On Clickbank" or "As Seen On Twitter".
Why don't they just claim something else meaningless like "As Seen On the Web"? Since the claims are ridiculous and meaningless, perhaps the power is not in the venues that something has been seen on, but more in the motivational power of the words "As Seen on".
I'm not condoning making false claims, but merely observing that when a site like Maverick Money Makers uses suspect claims like "As Seen On AOL" it might do some good to consider what's going on psychologically in the mind of the prospect.
The first thing I considered was that perhaps it's the new equivalent of "who else has" or at least based upon the same or similar psychology.
It would be fun to test ridiculously meaningless claims such as "As Seen On Your Computer" or "As Seen On This Sales Page" to see what effect they might have. :-)
Why don't they just claim something else meaningless like "As Seen On the Web"? Since the claims are ridiculous and meaningless, perhaps the power is not in the venues that something has been seen on, but more in the motivational power of the words "As Seen on".
I'm not condoning making false claims, but merely observing that when a site like Maverick Money Makers uses suspect claims like "As Seen On AOL" it might do some good to consider what's going on psychologically in the mind of the prospect.
The first thing I considered was that perhaps it's the new equivalent of "who else has" or at least based upon the same or similar psychology.
It would be fun to test ridiculously meaningless claims such as "As Seen On Your Computer" or "As Seen On This Sales Page" to see what effect they might have. :-)
Total Comments 0
