What is your unique selling point?

This is a quick note for all offline marketers. I came across a lot of complaint of not being able to get enough leads and even if you've got them after so much effort, it is difficult to close them and sometimes it just ends up being a pain in the butt.

Having said that; the fact that you need to go through all these means you are doing something wrong from the beginning itself.

What types of leads are you targetting? And...

When you are in the marketing game; specially B2B, you need to be very aware of your environment as leads are not only acquired through the traditional ways such as newspapers, magazines or even those using paid advertising online.

I was recently traveling interstate here in Malaysia and it reached a point that during my trip; I could not help but noticing the amount of billboards they have on the highways.

Given that I was bored, I requested my friend to pen down...