One of the most effective things that a webmaster can do to increase the profitability of their website is to enhance the user experience so as to invite them to stay on-site longer. High bounce rates dilute the ability of a website or sales page to sell products and services to a visitor. For this reason, anything and everything that can be done should be done so as to effect a user experience that is as comfortable and informative as possible. So, what are some of the main items to consider when...

PayPal payment notifications are exhilarating. Happy days! I've made money out of thin air again. The harder I work, the more money I make. The more money I make, the more confident I am that making money online is the best way (for me) to make money, period.

I really do believe that. But it's not all there is.

I confess...I see marketing and making money online as a means to an end. I am an Internet marketer solely to be able to help provide for my family while staying...

Let's face the facts. Static and stale squeeze pages just do not maintain rank in the search engines as easily as sites that contain fresh and continuously updated unique content. It is no secret that search engines and the algorithms that they use to serve results are continuously being tweaked and updated so as to serve results that are fresh, relevant and up-to-date. For this reason squeeze pages that contain static content that never changes and is never updated are simply tougher to push up...

Many people nowadays simply throw out their Yellow Pages as soon as they receive them. The vast majority of consumers are now conducting online searches for local services and products. As smart phones become ubiquitous, many are turning to this technology for their internet local business search.

Despite this trend, only 44% of Local Businesses actually have their own website. To promote your business successfully, you will need to incorporate many of the online strategies outlined...

You know the old adage, “Never judge a book by its cover”? Of course, however unfairly, everyone DOES form an instant impression of the contents of a book from the design of the cover. People by their very nature make instant judgments in all manner of situations especially using visual first impressions. If this is true of a regular printed book, then it is even more so when people form an impression of an eBook when seeing the digital image that illustrates it. Since you cannot use tactile...