 | All businesses no matter no matter how small has one thing that they all share in common which is the fact that they all depend on their ‘’customers’’ to be able to succeed. Customers play a vital and important role in the success of a business. They make or break a business. They should be treated with all the respect in the world. In order to make profits, all businesses need to first of all attract, hold and maintain its clientele. You need to have an excellent customer support service...
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 | Every business organisation should attach importance to creating an exceptional customer service most especially during this period of economic recession. But a lot of businesses find it hard to provide that much needed excellent service that customers deserve. The truth is that anything that is short of quality customer service can be harmful to your organisation. In the time of economic upheaval, your existing customers’ expectations are high and they could be more problematic than ever....
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 | The primary purpose of a business is to create a customer because it is the customer that will determine the growth potential of a business. Though, it is imperative to create time and effort on how you are going to improve your business and services, it is still the customers that will dictate the success of your business. So, customer service is very vital if you want your business to succeed. Customer service is a major factor in making sure you achieve business growth and success. It can...
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 | Among the many challenges you face as a business owner in today’s crowded market, perhaps the most difficult is effectively communicating your ‘’story’’ or your ‘’mission statement’’. What value does your business and its products and services deliver, who is it delivered to and how? The key to running a winning business, selling more and earning higher revenue is developing clear, easily articulated customer-focused value propositions and communicating them effectively to your customers....
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 | If after your best efforts, a customer still complains that you are not delivering what you promised to deliver, and then there is need to pay special attention to creating a better customer service. Why? Because when a customer complains, the customer is actually giving you an opportunity that is a second chance to deliver that which you promised. They are giving you the opportunity to convert them from a disappointed customer into a satisfied customer, someone who will buy from you time and again....
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