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Chip Tarver on Niche Marketing Notes

By Chip Tarver


This article on niche marketing is not like the other articles you’ve read.

Why?

Because all the hype about niche marketing is nothing new. The only half–way new part of it is that some people tagged the word ‘niche’ onto it.

Cute term.

Before someone tagged the word ‘niche’ onto this aspect of marketing (trying to sell you something...

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Chip Tarver on Is ‘Me-Too-Hype’ Your Friend?

By Chip Tarver


Does hype sell, or not? If it does, what percentage of returns and charge-backs can you expect?

It works on brand new marketers and people who fall for that crap - and you can typically expect a higher-than-normal return rate.

Why?

Hype does not take into account the actual usability for the individual… it seeks to trick you into buying something...

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