The Giants of Scribd
Posted 27th March 2010 at 09:35 AM by revenue27
Few months back, Harvard University promised to upload 1,000 digital books to Scribd. How’s that for star power and authority status behind your social media site? It’s a drop in the bucket for Harvard, however – what they’re really trying to do, I suspect, is to get fellow scholars to break with tradition, get with the times – and go digital.
For the rest of us who post our own works to the world’s biggest online library, its good for our SERPs and stats! And patrons like Harvard University is one of the reason why Scribd’s Alexa rank this morning sat at a heady 245.
Other companies and institutions that have added Scribd’s authority site status, such as Simon and Schuster, uploading 5,000 books. Other publishers quickly discovered the advantages of uploading excerpts of their top authors’ books, driving interested readers to purchase hard copies and paid downloads.
Smart Marketing or Helpful Gesture?
Scribd also distributed a document-reading tool to major newspapers, according to msnbc – one specially intended to display documents that don’t normally display well for research.
The Chicago Tribune was one of the first to accept; and that also may be the reason you see so much about Scribd on authority blog, TechCrunch. It’s also reportedly working with the New York Times and the Wall Street Journal.
This gives Scribd a decided advantage in page rank and popularity over the myriad of would-be online publishing sites.
One other huge advantage to using Scribd as your online publishing company, if you’re a small business owner: It is the only online document sharing company, last time I checked, who has its own copyright protection system. This was developed after Scribd was made aware of a problem with published works being illegally copied and uploaded. Their plan is to go above and beyond the Digital Millennium Copyright Act (DMCA) of 1998.
Like any major sharing site or business, it has had its detractors and occasional glitches, but has proven itself proactive in ensuring problems are dealt with right away.
There’s virtually no risk for the business owner who wants to upload documents (and indeed, hopes people will find and use them!)
As for paid works – well, that’s why Scribd now has an online store!
"Get a FREE Special Report!"
Scribd Marketing Basics - This brief free guide introduce you to the most important reasons why you actually might want to give this particular social networking-based online library a try!
Visit Here Scribd Marketing Basics
For the rest of us who post our own works to the world’s biggest online library, its good for our SERPs and stats! And patrons like Harvard University is one of the reason why Scribd’s Alexa rank this morning sat at a heady 245.
Other companies and institutions that have added Scribd’s authority site status, such as Simon and Schuster, uploading 5,000 books. Other publishers quickly discovered the advantages of uploading excerpts of their top authors’ books, driving interested readers to purchase hard copies and paid downloads.
Smart Marketing or Helpful Gesture?
Scribd also distributed a document-reading tool to major newspapers, according to msnbc – one specially intended to display documents that don’t normally display well for research.
The Chicago Tribune was one of the first to accept; and that also may be the reason you see so much about Scribd on authority blog, TechCrunch. It’s also reportedly working with the New York Times and the Wall Street Journal.
This gives Scribd a decided advantage in page rank and popularity over the myriad of would-be online publishing sites.
One other huge advantage to using Scribd as your online publishing company, if you’re a small business owner: It is the only online document sharing company, last time I checked, who has its own copyright protection system. This was developed after Scribd was made aware of a problem with published works being illegally copied and uploaded. Their plan is to go above and beyond the Digital Millennium Copyright Act (DMCA) of 1998.
Like any major sharing site or business, it has had its detractors and occasional glitches, but has proven itself proactive in ensuring problems are dealt with right away.
There’s virtually no risk for the business owner who wants to upload documents (and indeed, hopes people will find and use them!)
As for paid works – well, that’s why Scribd now has an online store!
"Get a FREE Special Report!"
Scribd Marketing Basics - This brief free guide introduce you to the most important reasons why you actually might want to give this particular social networking-based online library a try!
Visit Here Scribd Marketing Basics
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