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10,000 of my closest friends...

Posted 8th March 2010 at 10:05 PM by RMC

In response to...

Why do they tell us to treat our subscribers like friends?

I would argue that it's not just theory, it's one of the various long term tested marketing strategies, and it's a much deeper subject than the casual observer might care to reflect on. I'll give it a go, but it won't be short.

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