When using email marketing to promote a product, brand or service, you have the ability to reach people right in their inboxes and thus to have a very personal and profound impact. The statistics clearly show that this is a highly effective way to promote a product and to potentially make a lot of money but you know what they say: with great power comes great responsibility.

Read on then and we'll look at some 'best practices' for email marketing that can avoid you making any awkward...

Building a mailing list is a fantastic marketing strategy in terms of ROI (return on investment). That is to say, that the amount you have to spend on building a list is relatively very small compared to the amount you can potentially stand to earn. This is one of the biggest appeals of this form of marketing and particularly for very small businesses, start-ups and entrepreneurs.

At the same time though, there certainly are some expenses involved in creating a mailing list. For starters,...

When creating a mailing list, it's not all about size. It is not simply a matter of throwing every technique you can at it in the hope of getting the maximum number of e-mails. While you might be able to get more subscribers in the short-run this way, in the long-haul this will actually create more problems. Read on and we'll look at three common mistakes that many marketers will make in a bid to quickly swell their numbers…

Giving Away the Wrong Freebie

Giving away...