Ad sizes
Posted 27th July 2009 at 07:57 AM by Sapphire69
Ad sizes
I have had varied results.
Some sites, such as FFAs, limit you to a few words.
Some Class ad sites let you post 100 or even 200
words. Yet how many people read ALL the words before clicking to the gateway?
I have found that at the sites that allow 100 words, keeping a simple 20 word ad - an FFA size ad - often works great. It gets them to the gateway, the gateway gets them to the signup page.
Simple rule - "go for the hit".
Imagine someone reading through a 200 word ad and clicks to the FREE gateway and has to read it all again?
Use the ad to get them TO the gateway. The words there will get the signup.
If you are going to write a long ad, then have your URL send them straight to the signup page - your copy should have convinced them to go for it. If you are sending them to the gateway, use a simple and powerful headline and text.
When Eagle led with the SIM offer many people thought that meant the SFI gateway. This was not the case. The wording you find at the SIM gateway was summarised in the ad itself. Those who responded to the Eagle ad were presented with the Eagle offer - but NOT the SIM gateway.
Of course the SIM gateway has been changed, and also Eagle now no longer leads with SIM. Ad campaigns are constantly updated to produce better results.
To quote Doug - on the Net, the only consistency is the inconsistency!
Or as I always say - "size matters".
Sophia
The Stork Internet Marketing Forum
I have had varied results.
Some sites, such as FFAs, limit you to a few words.
Some Class ad sites let you post 100 or even 200
words. Yet how many people read ALL the words before clicking to the gateway?
I have found that at the sites that allow 100 words, keeping a simple 20 word ad - an FFA size ad - often works great. It gets them to the gateway, the gateway gets them to the signup page.
Simple rule - "go for the hit".
Imagine someone reading through a 200 word ad and clicks to the FREE gateway and has to read it all again?
Use the ad to get them TO the gateway. The words there will get the signup.
If you are going to write a long ad, then have your URL send them straight to the signup page - your copy should have convinced them to go for it. If you are sending them to the gateway, use a simple and powerful headline and text.
When Eagle led with the SIM offer many people thought that meant the SFI gateway. This was not the case. The wording you find at the SIM gateway was summarised in the ad itself. Those who responded to the Eagle ad were presented with the Eagle offer - but NOT the SIM gateway.
Of course the SIM gateway has been changed, and also Eagle now no longer leads with SIM. Ad campaigns are constantly updated to produce better results.
To quote Doug - on the Net, the only consistency is the inconsistency!
Or as I always say - "size matters".
Sophia
The Stork Internet Marketing Forum
