One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.

That’s why I was excited when I had...

Salesmanship skills are extremely important in every given situation. What I want to talk to you about this week, are the benefits for those of you that are either in business for themselves, or are thinking about going into business for themselves. Whether that?s a true bricks and mortar business or becoming a commission based salesperson, it doesn?t matter, it?s all the same.

"Sell your products or services,...

1) Define Your Audience -- Who are you publishing for? Clients (customers) – present, past and prospective? Employees? Your audience will define your content.
2) Set Objectives -- Create a solid foundation for your newsletter by writing down what you want to achieve.
3) Plan Content -- What interests your audience? Build your newsletter around whatever that is. Plan content at least half a year at a time....

I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests? Does this work as a strategy for landing clients?
Offering a seminar...

Whether you have an online business or offline business you must have a certain factor and element within you, in order to succeed in both productive and financially. Today, 95% and more of businesses popping out online and offline fail because of two vital important factors in a businessman or businesswoman. Those elements and factors a businessman or businesswoman should have are: Passion and a Plan.

You...