80% of Your Results Come from 20% of Your Work...

In my 15+ years online I feel as if most big SEO firms are going the way of "confuse and conquer" to easily cajole mentally teetering clients into their funnels. Even though SEO can be a complex discussion, the basic elements are the same.

Most SEO'ers talk about what's in the 80% and not the 20% (the part that actually delivers). The 20% is 80% of what you need to rank high and even hit page one (I should know)....