Originally published by Claire Jarrett in Start Your Business Magazine


Google AdWords can be a minefield for those who are unsure what they are doing. I hear stories of people who have set up an AdWords Account, left it to run and come back a couple of months later to discover they have lost £500 with no return. My advice is never to create an account without some form of help and advice from an accredited AdWords Professional, at least in the early days. We are going to look...