In 1959 one of the first multi level marketing companies were formed and has since become one of the oldest, wealthiest and longest lasting businesses of its nature. Amway Corporation was founded by Jay Van Andel and Richard DeVos in Ada, Michigan and in 2012 their company reported $11.3 billion in sales.

Offering a rich product line and more than 50 years of success this article will explore the changes the company has gone through to allow its continued endurance.

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