Every webmaster dreams of turning his/her website into an authority in their targeted niche. There are many rewards that come when your site has been established as being an authority. This is a long-term strategy that represents more of an investment in many ways. You must become knowledgeable about quite a few things and apply what you know so you can achieve the results you desire.

If you are trying to build your own authority site and have not yet gotten there, then you need...

The secret is, there is no secret.

We like to think there is some "magical" one size fits all solution. We simply need to install it and press go.

But reality isn't so simple or kind.

The key is traffic diversification; put simply:

"Don't put all your eggs in one basket."

If you focus on a single traffic source like Facebook or Google. And then something happens outside of your control. What then? Your business...

Number 10 – SEO is not Advertising
Number 9 – SEO has more credibility
Number 8 – SEO has the potential for viral spreading
Number 7 - SEO forces you to organize your site
Number 6 – SEO makes the user experience better
Number 5 – SEO introduces you to Google
Number 4 – SEO establishes authority
Number 3 – SEO builds links to your website
Number 2 – SEO will boost traffic to your site

AND the Number 1 reason...

Whether you are writing an article or book, or recording video or giving a live presentation, you need to show yourself as an authority on your subject, otherwise there is no point. Luckily, if you do even a minimal amount of research on a niche topic, you can sound like you are a full-fledged expert, by using the A.S.K. system for establishing authority:

http://www.youtube.com/watch?v=fA8-C6ut5_0

The first thing you need to do is do exactly as I have done in this article,...