To avoid serious customer mistakes
You know one way to earn money? Try not to lose it by making a serious mistake. Think of studying your customer database as an insurance policy, one that pays out when you avoid charging a penalty fee to one of your best customers who has made large purchases from you. Learn what is going on inside your company, so you can avoid the situation of two different sales reps calling on the same customer, each one with a different price for the same product....