The average reader spends less than 30 seconds on a single page if nothing pulls her forth. But why? We do say content is king, but then, why does content on most blogs and sites doesn't reek of any cardinal royalty? Here's why people barely read through anything on most websites or blogs:

• Different worms, Same Can: Titles can be a great hook to grab readers' attention, but if there isn't any information that the reader can walk away from and say " aha, I didn't know that", the

...