Recently I have seen the sells page of John Chow's lunch 'Blogging with John Chow' course and I am shocked. Why?
Because it does not contains following things : 1) Unbelievable hype.
2) Product owner with beautiful lady (Or you can say 'Ladies'. Some one may remember 0008 James Bond)
3) Testimonial of a well dressed girl or guy which is claiming he had made blablabla dollars within night using that product. (These guys must have taken training...