So, now as the end of the Saturday between Good Friday and Easter morning comes, I have reviewed the activity for the last two months. It has been hectic and rewarding, confusing and enlightening all at the same time. A list of to do's is a necessity in the IM business. Without it chaos takes over so quickly that you really can become discouraged and want to quit. I don't plan to quit so I've become organized instead. I have also learned that measures are important. How much traffic, how many clicks,...