I’ve got a confession to make. Sometimes – quite often actually – I absolutely hate writing. I know this sounds weird coming from a professional copywriter and content marketer – but I’m afraid it’s true.
Interview X2

Don’t get me wrong, there are times when I love writing – most of the time luckily. In fact I’d say the balance is about 70/30 in favour of my enjoyment at putting pen to paper or fingers to keyboard.

Effective content creation...