I am frequently asked to reveal the secrets of writing sales copy and I have often talked about the mechanics of writing an effective sales letter, but here I’d like to talk about the psychology behind the sales patter — essentially the key reason why any sales letter is successful or not.

All sales copy appeals to human nature on some level or another. We all have the same basic physical needs for food, clothing and shelter as well as the need for security. We have the social...

Recently, a young warrior asked if it was unethical to lie in his sales copy. The knee-jerk reaction is, of course, it's unethical. Don't do it!

The post and it's topic was brought up last night at LMC, and it was quite surprising that it kept us busy for over an hour.

Seems it's not so black and white after all.

When a copywriter "feels the pain" that the product relieves, is it a lie if the story is fictional. For example, if a woman copywriter...

Today I would like to talk about why research is key to a successful Ad campaign.
Let’s get right too it…
Writing an ad copy may be one of the hardest tasks that one has to do in any advertisement. Writing good ad copy that sells thousands or even millions of dollars of products or services may seem to some, to be impossible. The first step in any good copy is to first research the product or service.
Claude Hopkins, the father of modern advertising as we know it today was hired...

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How to repair a leaking roof (metro )

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Reply to: serv-971358851@craigslist.org [?]
Date: 2008-12-27, 4:14PM EST



get a roofing book ...these can be found online
see what kind of roofing materials you have on your roof ...(shakes, shingles, metal ,...