 | Posted 12th June 2014 at 07:48 AM by Gaurav Barot Updated 12th June 2014 at 07:53 AM by Gaurav Barot (I made two mistakes)
There may be zillion copywriting wonders suited to business environment but I had success with the more urgent and life-critical one. Please read below, one of my letters I wrote to a bereaved son. He shot back a ‘thanks’ the same day and looked quite over-it.
Converting his sense of bereavement into a sense of possession was a herculean task but I felt I paid the recurring due of humanity, one more time.
"------Dear Mr. Ganatra
Words...
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