Hello again, welcome to episode number 27 of the Content Champion podcast. I’m excited to announce that my guest this time is globally renowned marketing strategist, author and speaker, David Meerman Scott.

In a prolific career, David has already published 10 books – including the industry classic, ‘The New Rules of Marketing & PR’. Yet as an ex-journalist it’s David’s Newsjacking strategy that fascinates me most. His book of the same name and unique approach to this...