NoFollow and DoFollow. Links by their very nature are dofollow, meaning that a webmaster places a link on their site pointing to another site that they consider a relevant resource. This expression of relevancy has great value. Once this value was understood by webmasters, blog owners began to be and continue to be over-run by automated commenting bots released onto the net for the sole purposed of embedding links to be indexed by search engines knowing that these links would be counted as votes...

Every single internet marketer today keeps himself really busy finding backlinks to his website.

Backlinks help to list and rank a website in a better position on a search engine, and is a key factor to increase google page rank.

However, marketers must also understand that most blogs and forums (easy target for backlinks) these days are 'NoFollow'. This means that your link from these sites do not carry any weight towards search engine rankings as the search robots are...