You’ve probably seen them all over the place, those free membership sites. You know you get all this free stuff just for signing up. Like the ones where you get all kinds of free internet marketing ebooks, or software, even free graphics.

Thing is, most people don’t understand the big principle behind them…

Locking people in!

When you join one those places, you have to subscribe to their list, right?

And if you want to unsubscribe,...

So you found out the money is in the email! But.. you also realized that if your headline sucks.. the money isn't in the email..

If you don't have a good headline.. nobody will open up your email.

If nobody reads your email.. well you get the rest.

Since you understand that the higher your open-rates are.. the more money you will make.....

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily...

Having an opt-in list is not just for sending subscribers your promotional newsletters or catalogs. Your opt-in list should be used to build a relationship with each and every person who joins your list, but you must do your part to
show respect to those who do decide to subscribe.

...

How many times have you seen it? You open your inbox just to see another long, seemingly endless list of emails. You cautiously open each one, giving “some” of them 10-20 seconds of a quick scan.

If something captures your interest, you read on. If not, it’s a quick click (delete key) and you move on. If...