So you've set up your small business's Facebook Page. You've even optimized it for search engines. The "likes" are just pouring in. What's next?

If you haven't already, you might try taking Facebook's social advertising offerings for a spin. The ability to target ads to people based on very specific criteria and cap your ad spend at a daily amount of your choosing makes for a very cost-effective way to reach consumers, especially for smaller operations.

Facebook...