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One of the hardest things for me when I first started my IM business was designing squeeze pages that converted well.

I must have spent hundreds (maybe thousands) of dollars on solo ads so I could test different designs and headlines.

Well, after tons of testing, I finally found a winner. It's the "guru style" squeeze page. Basically, it's a headline, a sub headline, and a fancy image in the background. If you come up with a great headline, they work like...

With the holiday season right around the corner, it's a great time to take advantage of some targeting with your email marketing campaigns. Even if you're so lazy that you simply write "Happy Holidays!" in the signature, it would behoove you to make some effort to bring your customers into the "spending" mind frame that the holiday season always denotes.

Five Ho-Ho-Holiday Email Tips that Will Sleigh Them!

With that said, here are some simple and...